How to Boost Your Business on Social Media by Marcus Lehra
- Marcus Lehra
- Aug 9, 2024
- 5 min read
Updated: Nov 1, 2024
How to Boost Your Business on Social Media: A Blueprint for More Likes and Shares
Social media isn’t just about selfies and cat videos anymore—it’s your business’s stage, your handshake with customers, and, if you’re doing it right, your ticket to greater brand visibility. But here’s the kicker: with everyone throwing content into the digital abyss, how do you actually stand out? Let’s cut through the noise and dive into actionable strategies to get those precious likes, shares, and comments that translate into real impact for your business.
1. Know the Landscape: Where Does Your Content Shine?
Facebook, Instagram, LinkedIn, Twitter—these platforms are as different as coffee is from cocktails. Each has its own vibe, and that’s where businesses often miss the mark. Your goal isn’t to spam them all but to tailor your content to fit each space’s quirks:
Facebook: Community and conversation are key. Use it for in-depth posts, event announcements, or stories that tug at the heartstrings.
Instagram: Think in pixels. This is where your brand's visuals need to pop, whether through high-quality photos or quick-hitting videos.
LinkedIn: Professionals only. Show industry insights, thought leadership, or showcase your company culture.
Twitter: Short, snappy, and timely. Jump on trending topics or offer quick tips that can spark a fast response.
2. Visuals Are Your Currency: Use Them Wisely
Humans are visual creatures, and this is doubly true on social media. Studies prove that visuals outperform text alone by a mile—so make every image, video, or infographic count. Let’s break down the types of visual content that will set you apart.
Images That Stop the Scroll
A picture isn’t worth a thousand words anymore; it’s worth attention. Use high-quality, on-brand images to tell a story. Whether it’s a customer using your product, a behind-the-scenes look, or a colorful graphic, make sure each image feels intentional and relevant to your message.
Videos That Keep Viewers Hooked
If a picture grabs attention, a video holds it. With short-form video dominating platforms like Instagram Reels and TikTok, you’ve got a golden opportunity to engage viewers quickly. Keep it tight—tutorials, testimonials, or snappy product demos work wonders. And remember, consistency trumps complexity. Simple, well-shot videos outperform flashy productions if they connect with the audience.
Infographics for Easy-to-Digest Data
Infographics let you simplify complex info into snackable bites. People love sharing educational content that looks good and is easy to understand. Think of infographics as your way to combine value with visuals, the ultimate engagement duo.
3. Text Posts That Start a Conversation
While visuals grab eyeballs, well-crafted text posts are your way to keep people talking. Write posts that make people think, laugh, or say, “Same!” Here’s how:
Ask questions that invite engagement. If you’re a fitness brand, try, “What’s your best workout hack?”
Share personal stories that create a connection. Tell your brand’s story—people love to root for the “why” behind your business.
Throw in a hot take that gets people debating. Controversy, within reason, gets people involved.
4. Play Nice with the Algorithms
Social media platforms run on algorithms—think of them as the gatekeepers to visibility. To win with algorithms, focus on organic engagement that feels real.
Make Engagement Natural
Instead of begging for likes, inspire them. Use prompts like, “What are your thoughts?” or “Tag someone who needs this!” Respond to comments, and don’t be afraid to start a few conversations yourself—algorithms love active accounts.
Consistency Beats Frequency
Post regularly, but don’t overload people with filler content. One solid post a day can build more loyalty than a dozen mediocre ones. Aim to be consistent with your schedule, showing up in followers’ feeds without being a nuisance.
5. Platform-Specific Features = Extra Visibility
Each social media platform has bells and whistles designed to boost engagement. Use them! Here are a few standout tools:
Instagram Stories: A low-stakes way to share updates that appear at the top of the feed.
LinkedIn Articles: Longer posts let you show off expertise, reaching a more professional audience.
Twitter Threads: Great for in-depth info that hooks readers from tweet to tweet.
6. Content That Gets Shared: Think Emotion, Value, and Humor
Content that goes viral often ticks one of these boxes: it’s funny, it’s valuable, or it’s emotionally resonant. Why do people share? Because it feels good, makes them look smart, or gives them a laugh. Use these insights as your cheat sheet for crafting shareable posts.
Emotional Connection: Share relatable moments that tug at the heartstrings or make people laugh.
Educational Value: Posts that offer something useful, like “5 Quick Money-Saving Hacks,” invite shares because they’re practical.
Humor and Entertainment: Make ‘em laugh! Memes, clever one-liners, or funny scenarios work wonders—just stay true to your brand’s tone.
7. Storytelling 101: Crafting Your Brand’s Narrative
Stories aren’t just for bedtime—they’re your secret weapon for capturing attention and sticking in your followers’ minds. Here’s how to get the most out of storytelling.
Authentic Stories Are Your Goldmine
Real stories about your team, your brand journey, or your customers resonate on a personal level. Share victories, struggles, or even those “aha” moments that make your brand unique. People love a behind-the-scenes view because it feels exclusive and personal.
Invite Followers to Join the Story
Encourage user-generated stories by inviting followers to share their experiences with your brand. You could run a hashtag campaign or a simple contest for customers who share their stories—letting your audience do the talking can create instant credibility.
8. Incentivize Engagement: Contests, Giveaways, and Recognition
People love rewards, and they love recognition. Simple incentives like a giveaway or a shout-out can boost your engagement. Here’s how to make it work:
Giveaways that Go Viral
Offer something worth a share. A free product, a gift card, or a branded experience can all work wonders. Just be clear about what followers need to do—like, comment, or share—to enter. Simple contests drive interaction and get people excited about your brand.
Spotlight Your Fans
Showcase user-generated content or reward active followers with a shout-out. Not only will this encourage others to engage, but it also builds a community around your brand.
9. Analyze, Tweak, and Adapt
Social media isn’t static; trends shift, audiences grow, and what worked yesterday might flop today. Keep track of your metrics, such as likes, shares, and comments, to see what’s resonating. Then, adapt your approach based on those insights.
Metrics to Watch
Likes and shares matter, but comments and click-through rates can give you more insight into what’s working. Try to spot patterns and adjust your strategy accordingly. Test different times, formats, and styles—small tweaks can lead to big results.
10. Build Your Tribe: Nurturing a Loyal Community
The real magic of social media happens when you turn followers into loyal advocates. Foster that sense of community by actively engaging with your followers and showing genuine appreciation.
Engage with Purpose
Respond to every comment, answer DMs, and acknowledge mentions. This shows that you’re listening, which keeps your audience coming back and shows you value their input.
Make Followers Feel Part of the Brand
Encourage feedback, ask for opinions, and let followers in on decisions. For example, you could have them vote on your next product design. When people feel involved, they’re more likely to stay loyal and spread the word.
Final Word
Likes and shares are just the surface-level metrics, but by fostering real engagement, building relationships, and creating content that truly resonates, you’re building more than just numbers—you’re building a brand people love and connect with. This strategy isn’t about overnight fame; it’s about cultivating long-term loyalty and setting your brand up for real digital success. So get out there, try these tips, and watch your engagement soar.
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